Jay R. Kaplan - Web Developer

Hello, I’m Jay Kaplan, a freelance business and technology consultant. I am currently a full-time student with an expected Bachelor of Science Degree in Computer Programming. I also have an M.B.A. in Marketing and a Bachelor of Science Degree in Business Administration. I am interested in a career which integrates web development and programming within an e-Commerce organization. I have more than 15 years of experience in search engine marketing, interactive marketing, customer relationship management, project management and strategic business planning.

HTML/CSS, C++, Unix/Linux, PHP, JavaScript, JQuery, Java, SQL/MySQL, Perl, Ruby, Project Management, Search Engine Optimization, Paid Search Marketing, Affiliate Marketing, e-Commerce Marketing, WordPress, Dreamweaver, Bootstrap, GitHub, JSON.

HTML5 with CSS3

SQL & MySQL

PHP

Java

Javascript & JQuery

C++

2014 - 2016

Farmingdale State College

Farmingdale, NY

Bachelor of Science Degree in Computer Programming and Information Systems. Degree concentration in Web Development and Programming. GPA 4.0

2005 - 2007

Hofstra University

Hempstead, NY

Master of Business Administration in Marketing. Beta Gamma Sigma Honor Society, GPA 3.98


1994 - 1997

University at Albany

Albany, NY

Bachelor of Science in Business Administration. Degree concentration in Finance and Marketing. Degree minor in Psychology.

2014 - Present

Freelance Consultant

Long Island, NY

Project managed web design, development and marketing strategies for a startup e-Commerce in the finance industry.

Redesigned website using Bootstrap for a 501(c)(3) organization which leveraged e-Commerce and marketing strategies.

2011 - 2014

ArkNet Media

Vice President of Marketing

Identified highest value customer segments and tailored online marketing efforts to attract new customers and retain them.

Analyzed performance data and provided interpretation and action plans based resulting in profitable conclusions.

Developed online media strategies to optimize the competitive position of paid media campaigns.

Provided leadership in the development of joint ventures & partnership arrangements.

Maximized the budget for all marketing campaigns with respect to forecasting & meeting expense and revenue projections.

2010 - 2011

Prime Visibility

Senior Paid Search Strategist

Responsible for executing clients’ goals and strategies through optimization of paid search campaigns .

Utilized bid management tools and data modeling to maximize the effectiveness of paid search campaigns.

Created monthly reports for clients that offered insights into campaign results and identified opportunities for expansion.

2008 - 2010

Didit Search Marketing

Account Executive

Managed search marketing campaigns; including keyword research, creative development, bid optimization, reporting, and analysis.

Provided detailed analysis of key metrics used to recommend opportunities and optimize overall campaign performance.

Analyzed daily monitoring of clients campaign performance and identified trends and opportunities.

2007 - 2007

Lead Rev

Director of Search Marketing

Created and managed pay per click campaigns, leveraging successful bidding strategies and effective keyword management.

Monitored performance and placement of PPC campaigns providing detailed metric reporting, ROI analysis, and status reports.

Expanded campaigns and increased effectiveness of site visibility, click-through rates and conversion rates.

2007 - 2007

CPX Interactive

Intern (Online/Interactive Marketing)

Analyzed market research for clients, advertisers and publishers, developing reports highlighting goals and target audiences.

Performed competitive market analysis and research detailing the interactive ad network marketplace.

Relaunched company’s social media strategy by developing a brand management strategy on social networking websites.

2000 - 2006

School Specialty Inc.

Sales Manager

Created marketing strategies for sales of promotional products to school districts, non-profit organizations, government and military.

Responsible for brand marketing and increasing catalog sales of educational and promotional products to private and public sectors.

JQuery Page Project

Bootstrap & JQuery

PHP Web Project

Bootstrap & PHP

Project Manager

Website Redesign

Senior Project

Responsive Ticket System

Perl Final Project

Menu Based Database

Systems Analysis

Designed Shopping App

Java Final Project

Java Swing GUI

SQL Final Project

Airline Database Design

Technical Writing

Final Term Project

C++ Projects

Final C++ Assignments

Mgmt Info Systems

ERD System Project

Unix Final Project

Final Project - Menu

Scott Herskovitz, Vice President, Qosina

worked with Jay as a Client at Prime Visibility

“I did want to take the opportunity though to tell you that while we were pleased, in general, with Prime Visibility’s accomplishments for our account in the past we feel like we went from eating at Red Lobster to our own private table at Le Bernadin (http://www.le-bernardin.com/). The level of detail, initiative and follow-through that you are providing for us is impressive.”

Adam Gershenbaum, Marketing, Brother Printer

worked with Jay as a Client at Prime Visibility

“Jay helped us achieve several top keyword rankings on Google and increase our website traffic by over 100%. He was able to significantly lower our cost per lead and increase lead volume. We tried several other companies and Jay was able to deliver us the best results. I wouldn’t hesitate to recommend Jay to anyone looking for professional, reliable, cost-effective paid search services.”

Jordan Malik – MBA, MS , Senior Search Manager , Didit

worked with Jay at Did-it Search Marketing

“Jay is an amazing, forward thinking executive who always seems to have a grasp on how search marketing fits into the big picture. He is a problem solver by nature and an inspiration to marketers everywhere. I have been lucky enough to have Jay’s respect for sharing ideas and, aiding in strategy. I would recommend working with him to anyone in any capacity.”

Ismael Castillo, Marketing Manager, SCOOTER Store

worked with Jay as a Client at Didit Search Marketing

“I can’t say enough about what a Superstar Jay is. Jay is unique in his approach and depth of paid search. Jay has a great ability to understand business objectives and then execute the best search strategy. His understanding of direct response, and his integrity as it relates to spending of budgets is outstanding. I would call on Jay for an search related initiative because he knows how to drive results quickly.”

Marisa Mosher , Account Manager , Didit

managed Jay indirectly at Did-it Search Marketing

“Jay is a highly dedicated internet marketing professional with years of experience in managing campaigns. Jay was very instrumental in the success of our corporate clients’ marketing campaigns. Jay managed a campaign for a large Medical Devices company and yielded a 200% increase in lead generation. He achieved this growth through tactical changes and solid strategic recommendations. His continuous communication with his internal team allowed us to prove the growth potential to the client effectively. Jay has a great work attitude and gains understanding of his clients’ businesses and industries very quickly. He’s very knowledgeable in paid search, passionate about the industry, a self starter, and always follows through until all projects are completed. I recommend Jay to any organization looking for a highly skilled internet marketer.”

Steve Fereance , Sr Analyst , Con Edison

studied with Jay at Hofstra University

“Jay and I were teammates on M.B.A. class projects at Hofstra University. Jay was exceptional at everything he did for our team. He provided the highest level of knowledge and expertise to our case study initiatives. He has an extremely high level of integrity and diligently worked to continue to improve performance for our group projects. Jay was a pleasure to work with and be around. He was a real asset to the group project. He was enthusiastic, proactive, and always delivered on the groups projects. I highly recommend him Jay’s work and wish him well on his future endeavors.”

Jake Burle , V.P. Auto Marketing , LeadRev.com

managed Jay indirectly at LeadRev

“Jay’s technical ability and industry experience in search marketing grew LeadRev’s online marketing to new levels. His work comes in with an energy and creativeness that brought us the right kind of quality web traffic. He was extremely reliable and engaged in every project that we worked on together. He is an immensely talented visionary, team player and downright hard working internet marketer. He has the perfect blend of tactical comprehension and strategic thinking, with enormous creativity and sound judgment. If there was only one person I could take with me on any business endeavor in the world,hands down it would be Jay every time. I would recommend Jay to any organization looking for a true search engine specialist.”

Jacob Siegel , Owner , ProPursuit

worked directly with Jay at LeadRev

“Jay is a brilliant search engine marketer and is a pleasure to work with. He’s quick to understand his clients business needs and develop a comprehensive, results-oriented solution. Its hard to find someone that blends marketing, analytics, web development, lead generation, and search into one package and actually delivers. He’s unique and definitely an asset to any company looking to succeed online. Jay’s extensive knowledge of the fundamentals and intricacies of successful online campaigns, as well as his in-depth understanding of each client and individual campaign goals makes Jay an excellent SEM resource. Beyond Jay’s skill level, he is extremely personable and wonderful to work with.”

Richard Barone , IT Professional

studied with Jay at Hofstra University

“Jay is exceptional at everything he does. As M.B.A. project teammates, Jay was highly professional, and an excellent communicator that went out of his way to help others on our team. He was enthusiastic, proactive, and always delivered on the projects he was involved with. Jay is an immensely talented leader, visionary, and team player. His worth ethic and perseverance are second to none. Jay mastered several roles across various projects and is very competent in core business values. His depth of business knowledge has made him an invaluable member of our team. If there was one person I could take with me my future business endeavors, Jay would be that person. I would recommend Jay for any internet marketing position.”