Google Adwords Certified | Search Engine Marketing Guru

Jay Kaplan is a highly successful Google Adwords Certified Professional with over twelve years of experience in paid search management, online and offline lead generation, email marketing, direct marketing, customer relationship marketing, market analysis, as well as marketing research and development.  Jay has managed paid search campaigns across every major engine with multi-million dollar budgets. He helps companies grow by developing and implementing his winning marketing strategies that create revenue and growth for clients. He leverages a comprehensive marketing skill set that achieves consistent results. Jay’s focus is on companies that depend heavily on Internet and e-Commerce for their marketing, lead generation, and sales channels. His industry expertise includes Health & Medical Devices, Education, Government, Industrial Supplies and Equipment, Publishing, Retail, Stock Photography, B2B, and B2C.

Jay’s mission is to help his clients achieve results by continually learning and applying new search marketing techniques, finding unique solutions to search engine related problems, keeping on track with key performance goals, and by staying on top of the latest industry trends to continuously build upon his professional business and marketing skills. Through his creative and marketing-oriented thinking, Jay has excelled at building high-performance paid search programs and orchestrating implementations that have enabled marketing campaigns to exceed their growth objectives in the face of rapidly changing search engines. Jay Kaplan is a performance-driven marketing professional who brings his unique online perspective and analytical expertise, thereby driving business results that deliver exceptional growth. Jay is a creative, strategic thinker who is extremely detail oriented and great at multitasking and prioritizing. Throughout his career, Jay has gained incredible experience in working on large-scale, high- profile campaigns, resulting in a reputation described by managers and colleagues as a “razor-sharp” intellect, with “contagious optimism” and a refreshing “tell it like it is” style. Recognized for his passionate advocacy for internet marketing, Jay Kaplan is able to take advantage of opportunities that increase qualified traffic which results in additional sales, leads, and conversions.

Jay is currently a Senior Online Marketing Manager at ArkNet Media in Valley Stream, NY. Jay is responsible for spearheading the development of the company’s online marketing campaigns.  He developed and implemented the online media strategies to optimize the competitive positions of the paid search campaigns.  Jay was able to identify the highest valued customer segments and tailor online marketing efforts to attract new customers and retain them with further marketing efforts.  Prior to Joining ArkNet Media, Jay was a Paid Search Specialist at Prime Visibility in Melville, NY.  Jay was responsible for executing client goals and strategies through the optimization of paid search campaigns. These search marketing campaigns were managed by using innovative techniques in keyword research, creative development, bid optimization, and analytics reporting. Jay provided detailed analysis of key performance metrics, which he used to identify unique trends, recommend opportunities, and optimize overall account performance.  Prior to Joining Prime Visibility, Jay was an Account Executive at Didit Search Marketing, where he was able to grow profitable paid search campaigns by leveraging best practices in bidding strategies and keyword management, which translated into successful plans of action, increased brand visibility, higher click-through rates and increased conversion rates. Prior to joining Didit, Jay was the Director of Search Marketing for LeadRev, a leading provider of payday and auto loan leads to banks and car dealerships around the country. In a highly competitive marketplace, Jay monitored and analyzed the performance of campaigns, which translated into successful plans of action, increased brand visibility, higher click-through rates and increased conversion rates. While interning at CPX Interactive, a progressive online ad network serving advertisers and publishers, Jay was responsible for driving the organizational efforts of identifying, researching, and analyzing the effect of advertising using innovative web 2.0 technologies. During Jay’s six and half year tenure with School Specialty (formerly The Guidance Channel), he was able to develop and sharpen his marketing and strategic development skills. As the Marketing Manager for their Advertising Specialties catalog, Jay was responsible for building marketing programs, strategic planning, and executing promotional marketing campaigns for clients.

Jay received his MBA in Marketing from the Zarb School of Business at Hofstra University. He also holds a Bachelor of Science degree in Marketing and Finance from the University at Albany, State University of New York. The key to Jay’s success is his ability to articulate a clear strategic vision and rally the support of co-workers and teams while under a high degree of pressure. His approach to project management has always been to uncover the true scope and goals of each project before anything else. Jay’s passion for search engine marketing is an asset to organizations who want to push the internet’s marketing technology boundaries or breathe new life into existing products in a way that re-energizes the overall brand. Jay thrives in an environment that encourages others to get excited about change and inspires them to generate new ideas. Jay understands that marketplace timing is crucial, and that it is no longer acceptable to progress at a comfortable pace just because internal capabilities are limited. Jay has learned how to maximize the growth and profitability of each client’s segment and build it through long term competitive strategies. He is known to squeeze as much as possible from internal resources and capabilities and then supplement these with external resources on an as-needed basis.